I know, it's really a unique offer in this space! This is NOT a setter placement program.

SET the Standard™ is a done-with-you coaching and training experience for fitness CEOs who are ready to build or optimize their setter team for real. We help you hire the right person (or level up the one you already have), train them to sell like a pro, and give you the systems and leadership support to make it sustainable for the long term.

We don't believe in plugging in a random setter from a placement pool. Instead, we tap into both your ecosystem and our vetted network.

Most successful hires (75%+) come from people already inside your audience- people who already like and trust YOU, as well as people that THINK like your ideal client (this helps inform their question asking). We help you find, interview, and select the right person- and then train them into your revenue-generating secret weapon.

Perfect. Many clients come to us with a setter in place. We'll audit what's working, identify gaps, and optimize your systems, communication, and performance tracking so they can actually thrive.

Most CEOs are shocked by how much more effective their setter becomes with the right coaching and structure!

That's exactly why this exists. Most people approach setter hiring like it's plug-and-play. But success in this role requires both the right person and the right environment.

We don't just throw a body in the seat- we help you create the structure, support, and standards that set your team up to win.

Everrrryone is worried about this and even my clients with less than 1k followers have not had an issue- literally 0% of the time has this been an issue.

BUT if your audience doesn't have the right person, we expand the search using our proven hiring system and vetted network. We'll help you write the job post, filter applications, run interviews, and only bring you the top contenders.

Our four-part roadmap:

• Hiring (if needed): We help you source, screen, and secure a high-potential setter.
• Training: Your setter goes through our curriculum to learn proven sales psychology- not just scripts.
• Systems: We install KPIs, tracking tools, and SOPs so you can manage without micromanaging.
• Leadership: We support you as the CEO so you can lead with confidence, not burnout.

Our roadmap is designed to span 4 months so you actually have time to hire, train, and install systems sustainably. Quick fixes don't stick- we build for long-term success.

Within the first few weeks, you'll already see clearer communication, better conversations, and momentum. Many clients get their first calls booked + closed within the first week of onboarding.

You'll leave with a fully built-out, high-performing setter system, plus the tools to continue leading and scaling.

Many clients choose to stay on for continued support or to onboard new setters down the road- we'll talk about what makes the most sense for you when we get there!

Yes. This is your team, which means you'll be very involved in the process. We'll guide, coach, and give you the exact tools you need- but you're the one stepping into true leadership. That's what makes the results sustainable.

The goal isn't to overload you- it's to make this role run without you. Outside of ~15 minutes per day and two weekly setter huddles, you shouldn't be in the weeds. We also train your setter to self-manage so your involvement decreases over time, while your results keep growing.

Yes. This offer was built specifically for online fitness CEOs.

Our frameworks, examples, and sales psychology are all tailored for your industry- because that's what makes it work so well.

We don't just train and leave. You'll get coaching support, feedback loops, and metrics to understand why things aren't clicking- so we can fix it together.

Most "underperforming" setters aren't failing… they're under-coached or there's a bigger system we need to look into to close the gap.

Most programs touch on setters as a side note- maybe a quick module on how to hire one or a script to hand them. This is our entire business model.

We go deeper. We help you hire for long-term fit, not just availability or "experience". And instead of teaching your setter to memorize scripts or ask the same 5 questions, we teach them sales psychology and how to think strategically- so they can adapt as conversations (and the industry) evolve.

It's not about more DMs. It's about better systems, better training, and sustainable leadership.

That's exactly what our discovery call is for. We'll look at your sales process, what's working, and where the gaps are. If you're not ready for a setter yet, we'll tell you honestly- and point you toward our foundational program.

That program focuses on making you stronger in the DMs, creating more joy and consistency, booking and closing more calls, and putting the systems in place so that when you do bring on a setter, they can actually succeed from the start.